WhatsApp allows businesses to create ads that drive traffic to their WhatsApp Business account, enabling direct messaging with potential customers through Facebook and Instagram ads. These ads can be created within the WhatsApp Business app or through Meta's Ads Manager.  

 SMS marketing, also known as text message marketing, is a form of advertising that uses short message service (SMS) to send promotional or transactional messages to customers who have opted-in to receive them. It's a direct and immediate way to connect with customers and drive engagement or conversions.  

 Facebook advertising, now known as Meta advertising, is a paid advertising platform that allows businesses to create and run ads on Facebook, Instagram, Messenger, and Audience Network. These ads can be used to reach a wide range of users based on various targeting options, such as demographics, interests, and behaviors.  

 Instagram advertising involves creating and running paid posts, often called ads, to promote businesses, products, or services. These ads appear in various locations within Instagram, including the feed, Stories, Reels, and the Explore page. They can be linked to a website, a direct message, or another destination, and are marked as "sponsored".  .

 Snapchat is a popular mobile app primarily used for sending and receiving photos and videos called "Snaps". These Snaps are typically designed to disappear after a set period, promoting a more casual and spontaneous communication style. The app also features "Stories," where users can share a series of Snaps that are visible for 24 hours, and a "Discover" section where brands can showcase short-form content.  

 Twitter, now known as X, is a social networking and microblogging service where users share short messages called "tweets". These tweets can contain text, images, videos, and links. X is a free service accessible through a web browser or app, allowing users to follow others, share their thoughts, and engage in conversations.  

 YouTube is an American online video-sharing platform owned by Google. Founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim, it allows users to upload, watch, share, and interact with videos. YouTube has become a major force in online entertainment and communication, with billions of users globally.  

 Threads is a social media app from Meta, similar to Twitter, that allows users to engage in text-based conversations and share updates, including photos and videos. It's linked to Instagram, with users logging in using their Instagram account. Threads offers a platform for sharing thoughts, discussing topics, and connecting with others, with a focus on public conversations.